- MASTER Series: Meet the Masters
Sony’s MASTER Series TVs are the very best of Sony, created to
exemplify the goal of faithfully conveying the creator’s intent
on-screen. These TVs are engineering marvels that are meticulously
designed with the latest and greatest proprietary TV technology. The
MASTER Series TVs deliver the best picture quality available, no matter
what you like to watch.
- Enhanced brightness, incredible contrast with Precision Full Array Local Dimming & Boosting
Sony’s precision full-array local dimming and boosting
technology dynamically changes the light levels in different parts of
the screen based on what’s on the screen, resulting in a dramatic
increase in contrast and brightness. Add in X-tended Dynamic Range™ PRO
12x which gives the screen 12 times the contrast range
of a conventional LED-edge lit TV. By accurately balancing the light
output across the screen, darker scenes get darker and brighter scenes
- Intelligent processing, ultimate realism.
Simply put, our brand-new proprietary 4K HDR Picture Processor
X1™ Ultimate is our best processor, ever. Object-based rendering happens
in real time at lightning speed to remaster and upscale everything you
see to near-4K HDR quality. Everything on the screen is
identified, analyzed and optimized individually to adjust the overall
contrast, sharpness and color for a picture that looks nearly identical
to the real thing.
- Experience a more natural picture with 4K X-Reality PRO and Object-Based Super Resolution
Every object, accurately displayed. With Object-Based Super
Resolution in combination with 4K X-Reality PRO™, you’ll see lifelike
detail, textures, and clarity in everything you watch. Leveraging
intelligent dual database processing, pictures look cleaner with less
on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1™ Ultimate
- See the big picture with 4K HDR and Dolby Vision, and IMAX Enhanced
High Dynamic Range (HDR) picture is the way TV was always meant
to be watched. 4K Ultra HD resolution¹ and HDR video content combine to
bring dazzling detail, color and contrast to everything you watch, while
keeping a far wider range of brightness than other video formats². IMAX
Enhanced™ makes movies feel larger than life. Dolby Vision™ brings scenes to life with striking highlights, deeper darks and
vibrant colors. Whichever format you choose, Sony MASTER Series TVs
deliver picture-perfect reality, creating an immersive and engaging
- TRILUMINOS™ Display & 4K HDR Super Bit Mapping deliver smooth and vibrant colors
Colors are as rich and vivid as nature’s own thanks to the
TRILUMINOS™ Display with more shades of red, green and blue than ever
before. You’ll enjoy rich, authentic images that evoke the emotion in
every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades
and gradations of light, for sunsets as bright and clear as real life
- X-Wide Angle
X-Wide Angle technology gives the Z9F vivid real-world colors
from any angle while retaining more color and brightness than other LED
TVs. Enjoy a great picture with incredible color from anywhere in the
- On-screen action and motion look better than ever with X-Motion Clarity™ technology
Scenes appear as they do in real life with X-Motion Clarity™
technology. This revolutionary, best in class technology from Sony
refines action on the screen in real time with an incredible refresh
rate for action that is brighter and clearer than ever before.
- A genius TV, a smarter home
With Android TV, simply ask, and you shall receive. Control your
TV and smart home hands-free by talking directly to your TV with the Google Assistant built in. Cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, Prime Video, Hulu, Spotify and more.
10,12. With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things
like cast and control videos from YouTube with Google Home or change the
channel or volume with Amazon Alexa.
- Meet your Google Assistant
Sony TVs equipped with Android TV have the Google Assistant
built in, making your life easier with hands-free voice search. Just
start with “Hey Google” to ask it questions, control smart home devices
like Nest™, or access many of the apps and services you already use
every day. It’s your own personal Google, always ready to help.
- Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and
reproduce picture quality on a TV that is as brilliant as a studio
evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.
- Optimizing colors for professionals
Our MASTER Series TVs receive high performance calibration that
has never previously been possible using CalMAN software. It allows
adjustments to be made with finer precision than conventional picture
quality settings to meet the strict requirements of creators in the
post-production stage. Colors are reproduced with maximum fidelity to
the original TV signal, giving exceptional picture control for a TV.
CalMAN also features an easy-to-use interface that has been well
received by calibration specialists.
- Slice of living design with cable management
Unsightly wires are managed and kept out of sight inside the
hidden cable panel structure for a clean, sophisticated look. The
aesthetics of the new Slice of Living design not only compliment your
living space, but coexist perfectly with Sony’s 2018 lineup of
high-performance sound bars, making your entertainment center look like a
work of art.