- MASTER Series: Meet the Masters
Sony’s MASTER Series TVs are the very best of Sony, created to
exemplify the goal of faithfully conveying the creator’s intent
on-screen. These TVs are engineering marvels that are meticulously
designed with the latest and greatest proprietary TV technology. The
MASTER Series TVs deliver Sony’s best picture quality, no matter what
you like to watch.
- Absolute black, vibrant colors
The best of Sony has arrived. The A9F OLED TV features a
masterful display that impresses with truly exceptional black, shadow
and color. Over 8 million self-illuminating pixels are precisely and
individually controlled by the Picture Processor X1™ Ultimate and
supercharged via the Pixel Contrast Booster to reveal bright, vivid
colors and brilliantly refined detail to create a picture with striking
realism. With such impressive picture quality, it’s clear why this TV is
among the best of Sony.
- Intelligent processing, ultimate realism
Simply put, our brand-new proprietary 4K HDR Picture Processor
X1™ Ultimate is our best processor, ever. Object-based rendering happens
in real time at lightning speed to remaster and upscale everything you
see to near-4K HDR quality
Everything on the screen is identified, analyzed and optimized
individually to adjust the overall contrast, sharpness and color for a
picture that looks nearly identical to the real thing.
- Experience a more natural picture with 4K X-Reality PRO
Every object, accurately displayed. With Object-Based Super
Resolution in combination with 4K X-Reality PRO™, you’ll see lifelike
detail, textures, and clarity. Leveraging intelligent dual database
processing, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1™ Ultimate and Pixel Contrast Booster.
- See the big picture with 4K HDR, Dolby Vision, and IMAX Enhanced
High Dynamic Range (HDR) picture is the way TV was always meant
to be watched. 4K Ultra HD resolution¹ and HDR video content combine to
bring dazzling detail, color and contrast to everything you watch, while
keeping a far wider range of brightness than other video formats². IMAX
12 makes movies feel larger than life. Dolby Vision brings scenes to life with striking highlights, deeper darks and
vibrant colors. Whichever format you choose, Sony MASTER Series TVs
deliver picture-perfect reality, creating an immersive and engaging
- A revolution in TV sound
Innovative Acoustic Surface Audio+ technology has three
actuators and two powerful subwoofers. Crystal-clear 3.2ch sound comes
directly at you from the entire screen, creating a new immersive
multidimensional audio experience. With Center Speaker Mode, your TV now
becomes the centerpiece of your home theater. Dialogue, action, and
music all come directly from the screen to complement your existing home
theater system. It’s picture and sound in perfect harmony.
- Vibrant colors, smooth gradations
Only when surrounded by true black do colors seem really
vibrant. Colors are as rich and vivid as nature’s own thanks to the
TRILUMINOS™ Display with more shades of red, green and blue than ever
before. You’ll enjoy rich, authentic images that evoke the emotion in
every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades
and gradations of light, for sunsets as bright and clear as real life.
- A genius TV, a smarter home.
With Android TV, simply ask, and you shall receive. Control your
TV and smart home hands-free by talking directly to your TV with the Google Assistant built in. Cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, Prime Video, Hulu, Spotify and more. With Google Home and Amazon Alexa6 compatibility, simply voice-control your TV and ask
it to do things like cast and control videos from YouTube with Google
Home or change the channel or volume with Amazon Alexa.
- Motionflow XR™ keeps the action smooth
TV that keeps up with real life. Sony’s refresh rate technology
enhances the OLED’s unique panel speed to allow fast moving action
sequences in sports and movies to be seen with lifelike clarity.
- Optimizing colors for professionals
Our MASTER Series TVs receive high performance calibration that has never previously been possible using CalMAN software.
It allows adjustments to be made with finer precision than conventional
picture quality settings to meet the strict requirements of creators in
the post-production stage. Colors are reproduced with maximum fidelity
to the original TV signal, giving exceptional picture control for a TV.
CalMAN also features an easy-to-use interface that has been well
received by calibration specialists.
- Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and
reproduce picture quality on a TV that is as brilliant as a studio
evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.
- Meet your Google Assistant
Sony TVs equipped with Android TV have the Google Assistant
built in, making your life easier with hands-free voice search. Just
start with “Hey Google” to ask it questions, control smart home devices
like Nest™, or access many of the apps and services you already use
every day. It’s your own personal Google, always ready to help.
- Great picture from any angle
Thanks to the OLED display’s unique panel characteristics,
picture looks great from anywhere you’re watching. Content looks amazing
whether you’re directly in front of the TV, or off to one side or the
- A design of sophistication
A design that’s a work of art. The new, refined one slate design
is curated to look beautiful wherever the TV may rest. The TV has no
visible speakers, and unsightly wires are managed through the stand,
leaving nothing but elegance from all angles. It’s beauty in simplicity